Take control of the viewer experience with our Dynamic Ad Insertion (DAI) solutions. 🛠️ 📺 Watch Lemu Coker, CTV Ecosystems Partnerships Manager at #GoogleAdManager, explain how our technology helps publishers maximize live monetization while keeping the viewer experience front and center: https://goo.gle/4ce4LRC
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
-
https://www.google.com/ads/publisher/
External link for Google for Publishers
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
-
How do mobile game developers use SDK bidding to increase inventory value without losing players? US-based game publisher Concrete Software faced this exact challenge — needing sustainable revenue growth without sacrificing the user experience. Upon integrating AdMob Mediation, they optimized their strategy by: 🤝 Leveraging a hybrid mediation setup combining both waterfall and bidding ⚙️ Implementing a new pre-loading strategy using the new Pre-loading API ✨ Building a competitive SDK bidding stack Ready to scale your app monetization? Join one of our upcoming webinars in our ‘Simplifying Supply’ SDK bidding webinar series to learn how to implement these strategies in your own tech stack: https://goo.gle/4gel9UC #GoogleAdMob #SDKBidding #AppMonetization
-
-
Faster diagnostics, effortless custom reporting, and instant navigation all in one place 👇 Peentoo Patel, Senior Product Management Director at Google Ad Manager, broke down how Ask Ad Manager brings conversational AI directly into publisher workflows. Built with Gemini, it lets you use simple prompts to troubleshoot delivery issues, run complex performance reports, and jump straight to key settings in seconds, so you can focus on driving strategy. Learn more about Ask Ad Manager here → https://goo.gle/45HGBLB
-
Today’s audiences are searching, streaming, scrolling, and shopping everywhere at once. In our latest piece with Digiday, we explore how publishers can activate their audiences to strengthen connections with advertisers in the AI era. Read the full discussion here 👉 https://goo.gle/4hBP9Ld
Because publishers sit at the source of user engagement, they hold the first-party signals that advertisers need to achieve and prove performance. “The future of monetization isn’t just about proving where an ad was seen; it’s about forecasting the business value it will deliver,” said Peentoo Patel, director of product management for Google’s sell-side platforms. “By connecting rich, first-party publisher signals directly to downstream performance, we can transform publisher data from a targeting tool into a predictable engine for business growth.” Partner insights from Google. https://lnkd.in/gazvFz_H
-
-
👇 Key platform updates you need to know 👇 We compiled the latest release notes for #GoogleAdManager so you can spend less time sifting through updates and more time increasing your revenue. What’s new? 📊 Benchmark performance using fresh Google Analytics data directly in your network view 📈 Track reach across your entire network, including programmatic demand like Google AdSense and Google Ad Exchange 📱 Coming soon: Maximize mobile app yield with automatic ad podding for high engagement inventory 🗓️ Coming soon: Google publisher data co-op control toggle going live on August 24, 2026 Check out the full breakdown and optimization tips on the blog → https://goo.gle/4x8SN4b
-
For broadcasters, delivering targeted ads shouldn't mean sacrificing video quality or stream stability. ❌ #GoogleAdManager’s Dynamic Ad Insertion (DAI) helps bridge the gap between TV reliability and digital personalization on your terms. Because every tech stack is unique, there are 3️⃣ distinct ways to integrate: 1️⃣ End-to-end (full stack) DAI 2️⃣ DAI pod serving 3️⃣ Server-guided ad insertion No matter which path you choose, the goal remains the same: seamless, high-quality ad breaks that feel like a natural part of the content. Check out the full video on YouTube to find the right fit for your tech stack: https://goo.gle/4x1I3Vc
-
Ready to tune into our next SDK Bidding webinar? 📊 We’re excited to welcome Liftoff Mobile and Moloco for the next installations of our ‘Simplifying Supply’ SDK Bidding Webinar Series to help mobile publishers unlock higher bid competition and scale app revenue. Swipe to check out the schedule lineup, key topics, and speakers for both sessions! 🔗 Register here: https://goo.gle/4wk42Wc Special thanks to Liftoff Monetize’s Anna Badalamenti & Abraham Leibovitz, and Moloco’s Shobeir Shobeiri for leading these webinars and Google’s Scott Teeman and Danielle Ben Yakar for setting the stage 🎉
-
Ever wondered what happens when you give programmatic buyers the exact signals they’re looking for? 👀 Our partners at T-Mobile Advertising Solutions set out to answer that exact question across their premium mobile inventory. By turning on full IP sharing in #GoogleAdManager, they gave top buying partners the high-fidelity signals needed to bid with total confidence. The results speak for themselves: 📈 +5% total revenue lift 🌐 +4% revenue lift across web 📱 +6% revenue lift across app Huge thanks to T-Mobile Advertising Solutions for collaborating with us and pushing the boundaries of programmatic monetization! 🤝
-
-
As AI transforms publishing and advertising, the goal isn’t just automating today’s workflows — it’s reimagining what’s possible for the future of monetization. Looking back at #CannesLions2026, Scott Sheffer, VP of Global Partnerships, Sellside Monetization, shared how publishers can embrace agentic AI to drive faster decisions and build for what’s ahead. Here are his top takeaways ⬇️ 🎥 ADWEEK: https://goo.gle/4fTWByB
-
-
BlaBlaCar’s travel network was experiencing high traffic, but its ad revenue was lagging behind. With SDK bidding in AdMob, they were able to increase their earnings without compromising the app’s user experience. By integrating three additional SDK bidders, they increased competition and lifted their ARPU and CPM performance in emerging markets. Our new ‘Simplifying Supply’ SDK Bidding webinar series showcases how top bidding partners can help increase competition for your inventory. Register for our upcoming webinar featuring Krishnakumar Sundaram, Manager, Strategic Partnerships at InMobi → https://goo.gle/4hc8LFs
-
