Reach your audience even when they are enjoying screen free moments. Capitalize on these audio trends below using Google Marketing Platform to sharpen your targeting, optimize your mix, and get more out of your ad spend.👇
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Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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If asked your identity, could you answer it in one sentence? We are so many identities at once—professionals, parents, sports fans, shoppers, historical drama enthusiasts, you name it. So defining "identity" is complicated, and therefore critical that marketers are smart and responsible with the data they use to find customers. Congratulations to Roku Advertising on their latest piece, exploring this balance and simplifying what identity in CTV really means. I loved participating on behalf of Google Marketing Platform!
One household, multiple streaming apps, multiple family members. How do you know who your streaming campaign reaches? 🤔🔍 CTV identity is what closes that gap. By linking household, device, and viewing signals into one durable, privacy-first layer, it brings the precision advertisers expect from mobile and social to the biggest screen in the house. 🔗 Hear from Stacey Weibrecht, Andrew (Drew) Goodrich, and Maikel O'Hanlon on how CTV identity turns streaming signals into smarter campaigns: https://lnkd.in/ezuwxYSD #Roku #CTV #Streaming #Advertising #AdTech #Identity #CTVidentity
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Summer changes how, where, and when audiences stream their favorite soundtracks. From road trips and beach playlists to backyard barbecues, music fandoms are deeply engaged, even during screen-free moments. 🎧☀️ With the Gemini advantage in Google Marketing Platform, you can leverage our best AI to predict consumer behaviors and seamlessly reach music fans across their favorite audio feeds. By consolidating your audio strategy in Display & Video 360, you can target listeners by mood, moment, and geography across Spotify, Pandora, and YouTube Music—all from a single dashboard. Ready to upgrade your audio strategy? Here are 5 ways to target music fandoms effectively. 👇
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If you want to reach your audience this summer, start with what they are listening to. 🚗🎧 Via Google Marketing Platform and our partnerships with YouTube Music, Spotify Advertising, Pandora, iHeartRadio, you can easily reach your summer audiences by: 💪 Mood: focus or workout mindset 🎉 Behavior: chill vibes or party 🏖️ Location: staycation at the pool, trip to the beach or roadtrip by the mountain 👪 Age & more With all your premium inventory managed from a single dashboard, you can seamlessly track key metrics and keep your ROI on track.
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From kickoff to add-to-cart: Is your live sports strategy closing the loop? ⚽ 🛒 This summer of soccer, millions are flocking to YouTube to catch every highlight. With our retail integrations, brands can deploy YouTube campaigns with the Gemini advantage to reach high-intent shoppers and see exactly how sports media spend drives sales at Walmart. 📈 The next era of commerce is here. Win this summer with the Live Sports Biddable Suite in Display & Video 360. 👇
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Standing out in a crowded EV market isn't easy. Renault found a different way: sound 🏎️⚡ To launch the R4 E-Tech Electric in Spain, Renault Group and OMD leveraged Google’s Display & Video 360 programmatic engine alongside Spotify Advertising’s first-party data to scale biddable audio nationwide. Through a targeted approach they precisely reached listeners during workouts, focus hours, parenting moments, or daily commutes. By showing up at the perfect time, the campaign cut through the noise to drive an 11-point increase in ad recall and a 7-point rise in message association. Swipe to inspire your summer audio strategy.👇
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A 28% increase in reach. Over $1M saved in ad spend. Learn how ESPN turned up the volume to score a massive win. ⚽️ When launching their new direct-to-consumer service ahead a massive summer of soccer, ESPN needed to hit millions of fans across their favorite audio and video platforms. By leveraging Display & Video 360, they synced their digital audio and video formats into one powerhouse playbook, tracking the entire fan journey from awareness to subscription. Watch the full breakdown from Inna Kern, VP of Media Strategy & Planning, on how our collaboration with ESPN is helping them succeed.
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Just because it’s summer, your campaign performance shouldn't take a vacation. 👋 With these pro tips and audio campaigns on Display & Video 360 you can make your brand top of mind as your audiences enjoy more screenless moments during holidays. ☀️ Here’s your quick checklist to keep performance sizzling while you're poolside. ⬇️
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Screens: Unplugged. Music: On. Where is your brand? 🤔 During summer consumers are creating more screenless memories and heading outdoors. With audio campaigns on Google Display & Video 360, you can predict their behaviors and meet your audiences everywhere. Reach listeners based on their mood, demographics, or location using our advanced segmentation. Tap into shared moments on connected TVs during backyard gatherings, or turn long weekend traffic into your fast lane by reaching drivers on getaway commutes. With The Gemini advantage and our audio solutions on DV360, don't let your brand go silent this summer.
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#CannesLions2026 is over, but the biggest news in retail media is just getting started. 🌴 Google Display & Video 360 and Walmart Connect have teamed up for your next campaign. Hear why the industry is buzzing from Ryan Mayward, Courtney Rose, and Adam W 👉 Don't wait. Reach out to your Google account team to get started today.
