In North Korea, ㅃ is called 된비읍(doenbieup), "strong ㅂ (b)". In South Korea, it is called 쌍비읍(ssangbieup), "doubled ㅂ (b)".
ㅃ is pronounced as a bilabialplosive with tensephonation (IPA: [p͈] or [b̬]), i.e. similar to the English p, but with a stiff tongue and glottal opening.