Sales
Now 10 years old, LiveJournal is the original community blogging platform and a genuine social media pioneer and innovator.
During 2009 LiveJournal is relaunching its brand and service.
LiveJournal provides savvy marketers with strategic media and advertising solutions to interact with and leverage LiveJournal’s deeply engaged, personally passionate, extremely loyal audience.
What Makes LiveJournal Different?
- Social Media Pioneer & Innovator
- Deeply Engaged, Personally Passionate, Loyal Users
- Fundamentally Unique Content
- Immediately Actionable, Effective Long Tail Strategy
- Leading Edge Media & Advertising Models
- Robust Privacy Features
- National Reputation & Reach (& Global Potential)
LiveJournal’s Comprehensive Redesign Features
- New Design & Layout
- Streamlined Registration Process
- Enhanced Functionality for Journals & Communities
- Additional Services for Paid Subscribers
- Introduction of Search and Discovery
- Mobile Functionality
Traffic*
- 8MM Monthly Unique Visitors
- 363MM Monthly Page Views
- Over 10 Page Views per Visit
- 45+ Page Views per Visitor per Month
* Source: Omniture and LiveJournal.com
LiveJournal Communities
| Category | Sample Community |
|---|---|
| Beauty & Fashion | MadRadHair – Get advice on everything from cut to color. |
| Crafts & Hobbies | Handmade Gifts – Get a little crafty with your gifts. |
| Entertainment | OhNoTheyDidnt – Celebrity gossip submitted by LJ users. |
| Food & Drink | BakeBakeBake – Food, cooking and baking. |
| Gaming | Girl Gamers – For girls who love games. |
| Life | Hip Domestics – Hip tips for living. |
| Books & Writing | WhatWasThatBook? – Remember the book but not the title? |
| News & Politics | ONTD Political – Political gossip submitted by LJ users. |
| Relationships | Parenting 101 – Advice and support for the thinking parent. |
| Sports | NFL Fans – Discuss all-things NFL. |
| Technology | ComputerHelp – Tips and tricks for newbies and experts. |
| Travel | Travel Advisory – Going on a trip? Know before you go. |
Media & Advertising Opportunities
- Display – Flash, Rich Media, IAB Standard, Email inserts
- Site Section Sponsorships
- Site Section Tenancy
- Home Page Takeovers
- Service Takeovers
- Custom Solutions – Including:
- Original Themes
- LiveJournal Moderators
- Content Integration
- “LiveJournal Suggests”
LiveJournal US audience breakdown
| Share | Index | |
|---|---|---|
| Male | 44.7% | 90 |
| Female | 55.3% | 110 |
| Ages | ||
| Below 12 | 3.8% | 51 |
| 12 to 17 | 13.4% | 128 |
| 18 to 24 | 19.8% | 160 |
| 25 to 34 | 15.2% | 100 |
| 35 to 44 | 17.9% | 96 |
| 45 to 54 | 19.8% | 115 |
| 55+ | 10.1% | 61 |
| Incomes | ||
| <$40k | 15.8% | 82 |
| $40 to $60k | 23.5% | 94 |
| $60k to $100k | 32.3% | 106 |
| >$100k | 28.3% | 112 |
| Regions | ||
| West North Central | 5.0% | 68 |
| Mountain | 4.8% | 68 |
| Pacific | 18.6% | 122 |
| New England | 7.2% | 133 |
| East South Central | 3.5% | 69 |
| West South Central | 8.3% | 79 |
| East North Central | 16.6% | 101 |
| South Atlantic | 20.2% | 109 |
| Mid Atlantic | 15.7% | 112 |
Breakdown of other countries available on application.
Measurement
LiveJournal partners with DoubleClick’s DART for Publishers to deliver targeted media based on the following:
- Demographics
- Geography
- Content (Interest Categories, Contextual Categories, Keyword)
- Declared Language
