Advertising
Claire Beale on Advertising: Parties primed for a digital election
There's no point denying it, advertising doesn't always tell it quite like it is. Of course, all ads have to be honest and decent and true. There are rules about that. But sometimes the truth isn't quite pretty enough.
Inside Advertising
Claire Beale on Advertising: An industry bruised by its own hand
Monday, 11 January 2010
Trust the ad industry to kick off the new year in some style. Last week a new campaign which set out to prove the power of advertising imploded embarrassingly under the weight of a serious consumer backlash. And the ad business found itself, bloodied and bruised, under siege. Again.
This man of mischief is in a different class
Monday, 4 January 2010
Proud of his blue-collar roots, Dave Trott has made some of Britain's most popular ads. He talks philosophy to Ian Burrell
Claire Beale On Advertising: Consumers will shape brands in 2010
Monday, 4 January 2010
As the new year breaks, you'll find the advertising industry clutching a whole new set of forecasts and predictions (fingers crossed behind their backs) in the hope of offering their shell-shocked clients some clarity on what lies ahead. Time, then, for a little crystal-ball tickling.
Ian Burrell: 'Career Women Make Bad Mothers'
Monday, 4 January 2010
That caught your attention. Which is exactly the thinking of the Outdoor Advertising Association, which is using the 'Career Women Make Bad Mothers' slogan to convince the public of the power of poster ads.
On Advertising: Compare the best ads of 2009? It's easy
Monday, 28 December 2009
They say that hard times foster great creativity: so in a year of almost unrelenting doom, adland optimists were waiting for a new creative dawn. It didn't come. There were pockets of extraordinary and inspiring work, but 2009 was far from a vintage year for the ad industry. Here, though, are the 10 best ads of the last 12 months.
The Big Political Sell: On a billboard near you...
Sunday, 27 December 2009
... the posters the advertising agencies are already drawing up for the election.
Claire Beale On Advertising: Amid all the jitters, Twitter is the winner
Monday, 21 December 2009
Will anyone in advertising be sorry to see the back of 2009? No one at the sharp end of commercial media. If your business relied on advertising for its revenues this year, you've almost certainly been screwed.
Airbrushed Twiggy advert ruled misleading by watchdog
Wednesday, 16 December 2009
An advert starring the model Twiggy was airbrushed to give a false impression of the beauty product she was promoting, the advertising watchdog has found.
Branson's 'anti-ginger' ad is banned by watchdog
Wednesday, 16 December 2009
Virgin Media has been criticised by the Advertising Standards Authority for suggesting that ginger hair is undesirable.
Claire Beale On Advertising: Sony needs to set the ball rolling again
Monday, 14 December 2009
Go on then, what's the best ad of the last decade? Which commercial has taken you by the scruff, held you rapt, entertained you, moved you (and, yes, the best ads should be able to do all of that)?
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