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The Enterprise 2.0 conference is an important event for anyone interested in how social technologies fit into the enterprise. But I heard enough criticism this year that it's worth discussing what can be done about the perception that the event was a bit heavy at times on vendor messaging.

Dion Hinchcliffe calls the Enterprise 2.0 conference a "must attend" event in the enterprise social software space. That's true. And we agree that it comes down to the people who attend.

Almost one year ago we started a post series that presented three different webs that are all made for machines. Now it is time to connect those webs and look at examples of how they can be used. To recap, first we looked at the Web of Data, which contains open, structured data sets consisting of factual knowledge that are linked.

Second was the Web of Identities, which is like the Web of Data, but for people data. Its ability protect one's privacy and to cope with data volatility differentiates it from the Web of Data. In the Web of Identities, it's people's social graphs that link one identity to another.

Media relations starts with understanding the basics and finding the right leads. Next, you want to craft a powerful enough message that will make the media want to cover you.

You're not newsworthy if only you think the story idea is awesome. As someone managing media relations, you're subject to the needs and wants of journalists, who in turn are subject to the needs and wants of their readers; by proxy you're subject to the readers who'll be seeing your story.

In a resolution adopted Tuesday, the European Parliament officially endorsed the development of the Internet of Things. This resolution frankly encourages the development of an Internet of Things in the European Union. It even calls on the European IoT Commission to "secure co-financing for the implementation of these technologies" and "continue funding pilot projects."

The resolution also sets out instructions to factor in issues of privacy while building out the European IoT.

"(The European Parliament) takes the view that the development of new applications and the actual functioning and business potential of the Internet of Things will be intrinsically linked to the trust European consumers have in the system, and points out that trust exists when doubts about potential threats to privacy and health are clarified"

Ever since the announcement last December that Twitter co-founder Jack Dorsey was launching Square - a platform for accepting credit card payments on mobile devices - a debate has raged on over the security risks the app may or may not create. The application has since launched on the iPhone and iPad, but its use has been hampered because of production delays of its card scanning dongle. Today, however, in an email to users, Dorsey said Square is retooling its infrastructure to handle credit risks and is close to finally shipping more scanners.

Data about the geographic locations of people and things will in the near-term future become a massive flow of sensor, satellite and citizen input made freely available to developers through government and other collaboration programs. It will be available in real time, to and from mobile devices, and be machine processed to pick out objects and patterns that can be used as hooks for mashups.

That's the vision of geospatial specialist Matt Ball, articulated in a high-value blog post today titled How will the geospatial data market evolve over the next ten years? The post provides a great look at the way the future may take shape, if current trends unfold as expected.

The 2010 FIFA World Cup is now the most popular event in Web history. Record usage began last Friday before the wins and losses. Not since Obama's election day victory has the Web swayed under a greater burden of Internet-connected hope.

The "Dark Figure of Crime" is not, as one would imagine, a London-fog-bedecked, cloak-and-dagger figure slinking down a shadowy alleyway. It sounds very Hollywood, but "The Dark Figure" is simply a term used by statisticians to describe a crime that goes unreported.

Serious and even violent crimes go unreported for a myriad of social, political and personal reasons. What does this have to do with Twitter? Criminologists have for years grappled with that dark figure, and while police science research on social media is in its infancy, the ability to compare official and real-time crowdsourced data could change how we research crime.

Radvision's Tsahi Levent-Levi, writing for No Jitter, sums up the obstacles for widespread telepresence use in the enterprise: "It costs so much to purchase such a system and make room (literally!) for it and install it, that even large enterprises will only have 1 room per building for it." The situation leads to upper-level executives' needs taking priority to the needs of the rank-and-file. And that leads to lower overall use of the system.

Today in Amsterdam, popular augmented reality (AR) mobile browser maker Layar is celebrating the one year anniversary of its launch with an event called NEXT. In the company's brief lifetime, it has attracted millions of users to the Layar mobile application on Android and iPhone devices with its impressive catalog of layers. Today, the company made several announcements including additional international pre-load deals with handset manufacturers, new features for its browser, and partnerships with major brands.