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Competitive pricing and superior service can be the missing pieces of the puzzle for surviving an economic downturn

Mind the gap: the business of recession

Having been in business for nearly 40 years, Graham Bultitude has seen no fewer than four recessions. Each has been different, of course. But there are nevertheless general conclusions to be drawn. “For a lot of small companies, recessions can be a good and a bad thing,” explains Bultitude, who started Bristol Batteries, selling mainly car batteries in 1972, just in time to be hit by the oil shock and resulting recession of the early 1970s.



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