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Preparing for the 2020 Census: Measuring Race and Ethnicity in America

Preparing for the 2020 Census: Measuring Race and Ethnicity in America

Cross blog post by John Thompson, U.S. Census Bureau Director

The year 2020 may seem a long way away, but we’re already in full swing preparing for the next decennial census. We held an operations update to announce some of the steps we’re taking to ensure that the 2020 Census provides the highest-quality statistics about our nation’s increasingly changing population, such as how we measure race and ethnicity.

One challenge we face is how Americans view race and ethnicity differently than in decades past. In our diverse society, a growing number of people find the current race and ethnic categories confusing, or they wish to see their own specific group reflected on the census. The Census Bureau remains committed to researching approaches that more accurately measure and reflect how people self-identify their race and ethnic origin.

During the 2010 Census, most households received a census form that asked about race and Hispanic origin through two separate questions. However, we also conducted a major research project – called the “2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment” (AQE) – to better understand how and why people identify themselves in different ways and in different contexts.

The AQE tested different questionnaire strategies with four goals in mind:

  1. Increase reporting in the race and ethnic categories as defined by the U.S. Office of Management and Budget,
  2. Increase responses to the race and ethnicity question(s),
  3. Increase the accuracy and reliability of the results, and
  4. Elicit detailed responses for all racial and ethnic communities (e.g., Chinese, Mexican, Jamaican, Lebanese, etc.).

Spotlight on Commerce: Sara A. Rosario, U.S. Census Bureau

Spotlight on Commerce: Sara A. Rosario, U.S. Census Bureau

Ed. note: This post is part of the Spotlight on Commerce series highlighting members of the Department of Commerce and their contributions to an Economy Built to Last in honor of Hispanic Heritage Month

Guest blog post by Sara A. Rosario Nieves, U.S. Census Bureau

As the Census Scientific Advisory Committee coordinator, I help determine Census Bureau operations and programs that need scientific advice. By working with the committee — established by the Secretary of Commerce as an advisory body to the Census Bureau director — I help engage some of the nation’s top economists, statisticians, researchers, geographers, sociologists, engineers, political scientists, demographers, and operations managers on ways to advise us on streamlining processes without compromising quality and use proper technologies all while saving taxpayer money.

The President’s State of the Union Address this year centered around three key principles: opportunity, action, and optimism. I too will use these three words to describe my 10-plus years as a federal employee.

Opportunity: While pursuing my undergraduate and graduate degrees in Puerto Rico, I noticed that years of specialized experience were required for entry-level positions on the island. I was astonished but continued studying and looking for work opportunities. Part of my studies included a semester-long industrial management internship with the master scheduler of Bristol-Myers Squibb pharmaceutical in Mayaguez. One of my professors then told me about a summer internship opportunity with the Department of Commerce, which led me to Washington, D.C., in 2001. Upon completion of my MBA, I accepted a job with the Census Bureau. Though I was eager to learn new things and yearned to hear fresh ideas, this geographical move was not an easy decision but thinking back now on the incredible experiences I have had and the professional growth I have gone through, I know I made the right decision. While at the Census Bureau, I have completed the DOC Aspiring Leaders Development Program and obtained a Masters Certificate in Project Management from George Washington University. In 2011, the Department of Commerce honored me with its Gold Medal Award for helping lead the 2010 Census partnership program, which engaged 257,000 national and local organizations with $1.2 billion in value-added contributions to the overall census effort.

Action: One of the most enjoyable aspects of my civil service work is mentoring young individuals who are looking to expand their skills and for advice on how to reach their maximum potential. Last month, I was a panelist for the Paths for Success session of the Government Leaders for Tomorrow (GL4T), where nationwide selected science and technology students with diverse economic, social, academic and cultural backgrounds come to D.C. to learn about life as a federal government employee. The conversations with the mentees, along with recruits I regularly meet on campus, help me understand the vast capacity of the next generation to work alongside seasoned and experienced talent and contribute to the department’s innovation and reengineering goals. 

MBDA National Director Alejandra Castillo Challenges Young Latina Entrepreneurs to Think Big

MBDA National Director Alejandra Castillo speaks at the Latinas Think Big Conference

Last week, Alejandra Castillo, the first Hispanic American woman appointed as the National Director of the Minority Business Development Agency, participated in a panel discussion at the Latinas Think Big Innovation Summit at Google’s Mountain View Campus. The Summit brought together thought leaders, entrepreneurs, innovators and influencers to exchange ideas, address important issues, and connect attendees to high-caliber networks.

Created by Dr. Angelica Perez-Litwin, PhD, Latinas Think Big™ is a progressive platform and national tour created to bring together innovative ideas and groundbreaking projects of Latinas around the country. “I created Latinas Think Big™ to showcase the innovative ideas, talents and groundbreaking projects of Latinas around the country. I wanted to bring talented Latinas and thought leaders to the stages of well-regarded institutions like Columbia University and powerful companies like Google, for the world to 'see' how Latinas are contributing to the country's social and economic well-being,” said Dr. Perez-Litwin.  

According to the U.S. Census Bureau’s 2007 Survey of Business Owners, between 2002 and 2007 Hispanic-owned businesses increased by 43.7 percent to 2.3 million, more than twice the national rate of 18 percent between the same period of time. Hispanic women-owned businesses are the fastest growing business demographic, increasing 43 percent between 2002 and 2007.

Latinas Think Big creates a space in which young women have access to speak to professional women across all sectors. At the event, Castillo talked to the audience of young Latinas about the importance of entrepreneurship and innovation. “As entrepreneurs, you need to understand that 95% of the world’s consumers live outside of the U.S. borders. The fact that you speak Spanish, the fact that you are Latinos, and the fact that you understand the business culture of Colombia, Dominican Republic, and El Salvador, positions you in a very unique place to be able to tap into those markets. When thinking about entrepreneurial ideas, think about how to go global,” stated Castillo.