Storyful is powered by a global team of expert journalists, research analysts, product engineers and content strategists. The company supports global newsrooms with up-to-the-minute, verified, user-generated video to report on the leading news of the day; provides marketers with the insights needed to understand their audience and produce targeted creative; and analyzes the digital landscape to manage brand reputation and risk.
Founded as the first social media news agency by three Irish reporters during the Arab Spring, Storyful was created out of the need to break the news faster and utilize social content to add context around the stories being told by journalists. Now a global company, Storyful provides the same intelligence to brands to help them proactively monitor conversations and stories around their brand to understand their audience, create targeted content, and inform their messaging and strategy.
Sharb Farjami assumed the leadership of Storyful in August, 2017. Storyful is a global leader in social insights, news and video content for media partners, agencies and brands. Storyful journalists and technologists discover and verify compelling online content, and help businesses create and scale video advertising and manage reputational risk.
Mr. Farjami previously served as Director of Content Commercialisation at Foxtel in Sydney, Australia, where he led the strategic development of Foxtel’s addressable and advanced advertising revenues and ensured alignment with Foxtel’s media investments. He also was commercial lead for Foxtel content sales, and established strategic connections into the TV advertising community across the US, UK and Canada.
Before joining Foxtel, Mr. Farjami was Chief Commercial Officer and Director of Sales at News Corp Australia, where he was responsible for the strategic leadership of the Network Sales team.
Mr. Farjami previously was Chief Operating Officer and Chief Investment Officer at Mindshare, a WPP media agency and digital leader in the Australian market. He also worked for Viacom, Ignite Media Brands and MTV Networks ANZ and Europe.
Mandy Jenkins is the Head of News at Storyful, overseeing a worldwide team of journalists who find, verify and publish eyewitness journalism in collaboration with Storyful’s newsroom partners. Mandy was previously the Managing Editor for Digital First Media’s Project Thunderdome, Social News Editor for politics at The Huffington Post, the social media editor for Washington, D.C. local news startup TBD and has help several roles in digital news for the Cincinnati Enquirer and Milwaukee Journal Sentinel. Mandy is on the Board of Directors for the Online News Association and American Society of News Editors.
@mjenkins
Tony Byrne is Storyful’s Chief Technology Officer. He joined the company in 2012 as Lead Developer. He’s an evangelist for agile development and he introduced the Storyful team to Scrum. Tony previously led development at Insure.ie and was Head of Application Development at Directski.com.
@tonyjbyrneEmmet is Director of Legal Affairs. He is also Head of Compliance. Emmet joined Storyful from Paddy Power in 2015, where he had been Head of Legal for paddypower.com. Prior to that, Emmet worked in the Technology department of Arthur Cox, the leading Irish law firm.
@emmet_o_grady
Our mission is to help people tell better stories. We provide the world with the tools, insights, and content they need to tell more powerful stories.
Our global team spans all disciplines including technology, news gathering, marketing expertise and corporate intelligence.
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