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#YouTubeRewind is back and we’re in love with The Shape of 2017. This year, you gave us your best reggaeton moves , witnessed an eclipse , and fell in love with a pregnant giraffe . There were, of course, difficult moments too, and community and togetherness felt as important as ever.biggest , strangest , (squishiest ?), and most impactful trends of the year, from silly to solemn, that made pop culture in 2017 what it was. With fidget spinners . Obviously.VIDEO
here . And if you already fancy yourself one, test your knowledge with our trivia game .
Until We Will Become Dust - Oyster Masked (ตราบธุลีดิน - หน้ากากหอยนางรม) | THE MASK SINGER 2 ED SHEERAN - Shape Of You | Kyle Hanagami Choreography Ping Pong Trick Shots 3 | Dude Perfect Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer - America's Got Talent 2017 Ed Sheeran Carpool Karaoke Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL "INAUGURATION DAY" — A Bad Lip Reading of Donald Trump's Inauguration history of the entire world, i guess In a Heartbeat - Animated Short Film Children interrupt BBC News interview - BBC News
2017 saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee's massive global hit. "Despacito" sits at the top of 2017's top music video list -- not just as the most-viewed music video for the year, but as the most viewed YouTube video of all time. A truly global list, this year's top 10 music videos feature artists from Puerto Rico, Colombia, France, Spain, Cuba, the United States and the U.K, and six of the videos feature Latin artists, up from just one video in 2016.
Luis Fonsi - Despacito ft. Daddy Yankee Ed Sheeran - Shape of You [Official Video] J Balvin, Willy William - Mi Gente (Official Video) Maluma - Felices los 4 (Official Video) Bruno Mars - That’s What I Like [Official Video] Chris Jeday - Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel 05. El Amante - Nicky Jam (Video Oficial) (Álbum Fénix) Jason Derulo - Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video) DJ Khaled - I'm the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne Enrique Iglesias - SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox
YouTube Rewind channel for all your other #YouTubeRewind needs!Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: The Shape of 2017 | #YouTubeRewind .”
Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.#TheYouTubeAd of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.
Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService Clash Royale: The Last Second (Official Commercial) Ping Pong Trick Shots 3 | Dude Perfect MISS DIOR – The new Eau de Parfum Budweiser 2017 Super Bowl Commercial | “Born The Hard Way” 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy adidas Originals | ORIGINAL is never finished iPhone 7 — The Rock x Siri Dominate the Day — Apple Levi’s® "Circles" Commercial l Full Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Posted by Laura McClung, Head of Brand Marketing, YouTube Ads Marketing
As the CEO of YouTube, I’ve seen how our open platform has been a force for creativity, learning and access to information. I’ve seen how activists have used it to advocate for social change, mobilize protests, and document war crimes. I’ve seen how it serves as both an entertainment destination and a video library for the world. I’ve seen how it has expanded economic opportunity, allowing small businesses to market and sell their goods across borders. And I’ve seen how it has helped enlighten my children, giving them a bigger, broader understanding of our world and the billions who inhabit it.More people reviewing more content Tackling issues at scale
Since June we have removed over 150,000 videos for violent extremism.
Machine learning is helping our human reviewers remove nearly five times as many videos than they were previously.
Today, 98 percent of the videos we remove for violent extremism are flagged by our machine-learning algorithms.
Our advances in machine learning let us now take down nearly 70 percent of violent extremist content within eight hours of upload and nearly half of it in two hours and we continue to accelerate that speed.
Since we started using machine learning to flag violent and extremist content in June, the technology has reviewed and flagged content that would have taken 180,000 people working 40 hours a week to assess.
Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech.Greater transparency Community Guidelines give users notice about what we do not allow on our platforms and we want to share more information about how these are enforced. That’s why in 2018 we will be creating a regular report where we will provide more aggregate data about the flags we receive and the actions we take to remove videos and comments that violate our content policies. We are looking into developing additional tools to help bring even more transparency around flagged content.A new approach to advertising on YouTube Susan Wojcicki, CEO of YouTube
In recent months, we've noticed a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may be suitable for adults, others are completely unacceptable, so we are working to remove them from YouTube. Here’s what we’re doing:
Tougher application of our Community Guidelines and faster enforcement through technology: We have always had strict policies against child endangerment, and we partner closely with regional authorities and experts to help us enforce these policies and report to law enforcement through NCMEC. In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day. We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor. To help surface potentially violative content, we are applying machine learning technology and automated tools to quickly find and escalate for human review.Removing ads from inappropriate videos targeting families: Back in June, we posted an update to our advertiser-friendly guidelines making it clear that we will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Since June, we've removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.Blocking inappropriate comments on videos featuring minors: We have historically used a combination of automated systems and human flagging and review to remove inappropriate sexual or predatory comments on videos featuring minors. Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement. Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.Providing guidance for creators who make family-friendly content: We've created a platform for people to view family-friendly content -- YouTube Kids. We want to help creators produce quality content for the YouTube Kids app, so in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app.Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on. For example, today, there are many cartoons in mainstream entertainment that are targeted towards adults, and feature characters doing things we wouldn’t necessarily want children to see. Those may be OK for YouTube.com, or if we require the viewer to be over 18, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.
Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right. As a parent and as a leader in this organization, I’m determined that we do.Johanna Wright, Vice President of Product Management at YouTube
Cross-posted from the YouTube Artist Blog
The YouTube Music team
From heartwarming homecoming videos to personal vlogs about their service experiences, veterans turn to YouTube to help share their stories and form community. Thanks to their videos, we’ve been able to learn about some of the incredible individuals who serve our country, whether it’s Missy Lynn speaking out about her experience in the Air Force , Nick Bare chronicling his journey from the start of a new business to his last day in the Army , or a son sharing his Army Veteran father’s experience with dementia .VIDEO
German Shepherd Fetches Ball, Returns to Find His Soldier Home from Deployment (21M+ views)Scuba Soldier - Back From Afghanistan Early - Surprises Family (19M+ views)Soldier welcomed home by happy dog!!! Drill Weekend (15M+ views)Cat Welcomes Home Soldier (awesome) (13M+ views)Dog Welcomes Home Soldier...Again (12M+ views)Soldier Surprises His Son (9M+ views)U.S. Marine Surprises His Sister During College Graduation Ceremony (9M+ views)Soldier Surprises Younger Sister At School, Tears Follow (9M+ views)Soldier dad surprises son during school assembly (8M+ views)Military Son Surprises Dad at 70th Birthday Party (7M+ views)A Heartwarming Surprise Military Reunion (7M+ views)U.S. Soldier Surprises Her Son During High School Football Game (7M+ views)U.S. Soldier Surprises Sister During High School Lunch Raffle (6M+ views)Soldiers Surprise Daughter at School Magic Show! (6M+ views)Soldier Surprises Mother in Kitchen (6M+ views)Airman comes home to handicapped dog from 6 month deployment! (6M+ views)Soldier Coming Home; Dog's Reaction (6M+ views)Military Mom Surprises Son at School (5M+ views)Woman Sobs Uncontrollably at the Surprise Return of Her Husband, a U.S. Army Soldier (5M+ views)Surprise Military Family Welcome Home at South Carolina Football Game (5M+ views)
Danielle Tiedt, Chief Marketing Office at YouTube, recently watched "Military Hair and Makeup Tutorial ."
“Back then there was salsa,” reflects 25-year-old Puerto Rican superstar Ozuna in the new documentary “Musica Sin Fronteras.” “In another era you had rock, then you had time for electronic music. Well now today it’s time for reggaeton.”VIDEO
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Teaming with YouTube , Ozuna is leveraging the power of his social media following to speed up the release of the highly anticipated video — when the hashtag #SigueloBailando hits 20,000, fans across the world can simultaneously experience the video’s premiere on YouTube.New York Times on his continued success. “In one month, I have 100 million. In one year, 1 billion.”The YouTube Music Team
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