Advertising - Formats

From our high-impact, native, custom builds to standard IAB formats.

Deceptively simple, the MPU allows you to reach our entire audience with one asset.

Double the size of the advertising staple, the DMPU offers you twice the real estate across our platforms.

A scrolling experience to build on the the advertising staple, the MPU

An industry staple, the leaderboard puts your message front and centre.

Have all eyes on your ad in a pride of place position.

Watch your billboard rotate with a 3D cubic effect

Native advertising at its best, the Frame format blends harmoniously with its surroundings.

Our most immersive, fully-bespoke mobile display experience.

High-impact, responsive and truly part of the site fabric

An exclusively mobile format, reveal a little more of your ad at each point of the page.

Your message unfolds in front of your eyes with the sidewinder.

A sleek sliding expansion experience, activated upon a simple click.

Your message cascades effortlessly down from the prominent top page slot.

Take your audience on vertical sliding experience with the filmstrip.

Be seen in flow of the Guardian content stream

Watch as the doors slide open dynamically revealing your creative

Watch as your creative effortlessly pops out across the page with one click

Take ownership of an entire page with the page skin

Be it mobile or tablet, your creative fills the screen with our interstitial format

Fill the screen with a bespoke take on our interstitial format

Be seen ahead of our most anticipated video content in the Preroll