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The Wayback Machine - https://web.archive.org/web/20230729020545/https://www.forbes.com/advisor/about-us/

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Our Mission

Smart Financial Decisions Made Simple

Forbes Advisor is dedicated to helping you turn your aspirations into reality. We do this by providing you with the knowledge and research you need to make informed financial decisions you can feel confident in, so you can get back to doing the things you care about most.

This mission is not something we take lightly. We promise to keep you current on how the world around us impacts your bottom line and to arm you with clear, impartial, practical advice you can trust, so making decisions about your money feels simple and smart, not stressful.

Our Team

The Forbes Advisor editorial team boasts decades of experience in the personal finance space. We’re passionate about helping you make the financial decisions and choose the financial products that are right for your life and goals.

The team brings rich industry knowledge to Advisor’s coverage of consumer credit, debt, banking, investing, insurance, loans, real estate and travel. Our priority is ensuring the coverage, reviews and advice we bring you is backed by research, deep expertise and strict methodologies.

Editorial Policies

The Forbes Advisor editorial team is independent and objective. Our reviews and “best” rankings are created using strict, published methodologies and are driven solely by the editorial team in concert with industry professionals as needed. Content is informed by in-depth research, independent data gathering, analysis and expert insights.

Our Business

Journalistic integrity is the key to our success. To support our reporting work, our business team (a group separate from our editorial team) reviews our content after it’s written and identifies potential advertising opportunities. That team then secures compensation from some of the brands identified in our content. These commissions enable us to provide expertly written, research-backed, data-rich content for free to our readers. To learn more, visit our advertising disclosure page.

Our Team

  • Editorial
Katie Doyle

Katie Doyle

VP of Content

Katie is an award-winning journalist who has led the editorial teams at Bankrate, HerMoney, Interest, Bargaineering and Bankaholic. She has covered, assigned and edited personal finance and related content at national web publications and newspapers for more than a decade.

Mike Cetera

Mike Cetera

Editor in Chief

Mike has written and edited articles about mortgages, banking and credit cards for a decade. Prior to joining Forbes Advisor, his work appeared on Bankrate, CreditCards.com and The Points Guy. Mike has also offered his personal finance expertise in numerous television, radio and print interviews.

Doug Whiteman

Doug Whiteman

Taxes Lead Editor

Doug is the editorial director for Forbes Advisor and has more than 20 years' experience covering a broad range of personal finance topics, including taxes. He has worked for several major media outlets and is the winner of two Associated Press awards.

Kelly Reilly

Kelly Reilly

Editorial Director

Kelly is the editorial director for Forbes Marketplace Services, which includes the sports betting, education, home improvement, legal and small business verticals. She brings more than a decade of editorial and leadership experience with major home and lifestyle brands such as Better Homes & Gardens, EatingWell, Angi, HomeAdvisor, Burpee Seeds, Scott's Miracle-Gro and more. She holds a law degree and is in the process of earning her MBA.

Dia Adams

Dia Adams

Managing Editor, Credit Cards & Travel Rewards

Dia Adams is a Managing Editor for Forbes Advisor in the credit cards and travel rewards vertical. She is the author of Amazon Bestselling Disney World Hacks and has been featured on national television, radio, print, and online media as a credit cards, miles and points, Disney and family travel expert.

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Careers At Forbes Marketplace

Let’s work together to help people make life’s most important decisions. See our careers page for more information.

Contact Us

Interested in working with us, or giving feedback? Please see our contact page.

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