MediaKind

Sometimes milestones don't wait for perfect timing. Mid-World Cup. Mid-tournament. Globo made the switch. Today, 7 DTV+ lighthouse stations across Brazil are broadcasting the FIFA World Cup. Every one of them runs on MediaKind XOS. Three are Globo. This deployment also marks the first-ever 4K DTV+ playout powered by MediaKind Spectrum. 🎉 Congratulations to Globo and everyone who helped make this milestone possible. Quality isn't a feature, it's a decision.

Your live video operations are dark 360 days a year. You're still paying for all of it. It's not waste. It's the licensing model. Built for a world where you had to own the capacity. Where the math worked. That math is broken now. Equipment costs up. License terms frozen. Meanwhile, your P&L keeps absorbing the gap—quietly, invisibly. Most teams don't even see it as a problem anymore. It's just "how it is." But Adrian Davis looked at what "how it is" actually costs ops leaders—and what could change. Link in the comments 👇

DRM isn't magic. ❌ It's three things working together... Content key policy. Streaming policy. Streaming locator. That's it. We broke it down. ➡️ Part 1: How DRM actually works ➡️ Part 2: ClearKey encryption setup ➡️ Part 3: Multi-DRM at scale Full MK.IO video series in comments.👇

For years, broadcasters faced an impossible choice. Reach a massive audience? You lost targeting precision. Get digital-like precision? You lost the scale of linear TV. Not anymore. 🙅 Viamedia and Hearst Television just proved both are possible. Using MediaKind's VOS, they've brought household-level addressability to local broadcast TV—delivering targeted ads directly within broadcast streams. Successfully tested at WLWT Cincinnati. Results speak for themselves: ~25% increase in monetizable impressions. 📈 This isn't just a feature update. It's the convergence of broadcast and digital that the industry has been waiting for.

📍 "We knew we were overspending. We just didn't know where." Sound familiar? One of our key broadcast partners had the same problem.  MK.IO Beam gave them cost visibility by channel, by workflow, by hour. For the first time. They didn't need to cut. They just needed to see. 💡 Savings followed immediately. Where's the black hole in your infrastructure budget?

What makes an internship program worth celebrating year after year? Watching early-career talent transform into exceptional engineers. 🤩 Today we welcomed our newest cohort: DevOps engineers. Development engineers. Test engineers. Infectious energy. Hunger to learn. The kind of fresh perspective we can't manufacture. But here's what struck us most: It's not just what they bring to us. It's what we build together. We're not just hiring interns. We're investing in the next generation of builders. The ones who'll push cloud video technology faster. The ones who'll solve problems we haven't even thought of yet. The ones whose work reaches millions of viewers worldwide. Our new interns are walking into something bigger than a job. They're joining a mission. Welcome to MediaKind. 💪

Stop managing video infrastructure like it's 1995! Your equipment is on-premise. Your management shouldn't be. ❌ Old vendor: 10 different interfaces Licence keys everywhere Hardware fails = hours down ✅ Beam: One dashboard Flexible infrastructure. Bulletproof uptime. Pricing that makes sense The hardware stays on-premise. The control moves to cloud.

Summer Day at our Brittany office. Looked simple on paper. ☀️ Morning: demos. Afternoon: BBQ. Here's what actually happened: Morning: "Oh, you built THAT?" "Wait, that's how it works?" Afternoon: Sun. Good food. Engineers actually laughing. People actually relaxing. A real conversation that lasts longer than a meeting. When you finally see what your teammates ship, then just... hang out with them for a few hours, something clicks. 💡 Teams that know each other's work don't operate in parallel. They move as one. Simple formula: transparency + connection + good food = work that makes sense. Thanks to the Brittany crew for proving it.

When 95 customers show up, you're doing something right MediaKind's Thailand Media Day is the first official Media Day post-acquisition. And it's working. It's also the fifth consecutive packed room across five countries: India. Taiwan. Korea. Japan. Thailand. Five sold-out rooms. Same momentum. Customers aren't just showing up. They're showing up in force. That tells us something: they're ready for change. They're ready for what we're building. Thanks to Joyce Quark and Tony Berthaud for making it possible.

💡 Unpopular opinion: your broadcast budget problem isn't budget. It's billing.   Fixed CapEx means you buy for peak capacity, then pay for it whether you use it or not. MK.IO Beam flips that model. Metered, pay-as-you-go licensing on your own hardware. Your costs flex with your actual usage, not your worst-case scenario.   Live sports final? Scale up. Off-season? Scale back. Your bill moves with your business. 📡   What percentage of your infrastructure capacity sits idle on an average day?