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"To further the adoption of MPEG Standards, by establishing them as well accepted and widely used standards among creators of content, developers, manufacturers, providers of services, and end users" More about MPEGIF
"Standards are developed by the technical experts from a wide variety of disciplines but making it a success in the marketplace takes other skills and many more organizations. The M4IF has gathered the skills and organizations that are making the MPEG standards successful. IBM values its membership and participation in the M4IF and supports its objectives and initiatives." - Pete Schirling, Digital Media Standards, IBM Research Division
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