To help jump-start its original video efforts, Facebook has landed a new reality show about a family of big basketball personalities.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Disappointing results from ad holding companies like WPP have shed a light on the pressure agencies are facing to evolve their existing structures.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fraudulent traffic, people familiar with the situation say, as the company develops a tool to give buyers more transparency about their purchases. 99
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Some of the world’s biggest consumer-goods firms are ratcheting down ad spending, further threatening ad firms and ad-dependent media companies already coping with a rapid shift to digital advertising.
Providence Equity Partners is taking a majority stake in digital measurement firm DoubleVerify, betting on tools that can suss out fraud and verify the quality of digital media for online advertisers.
CNN is launching a daily news show for Snapchat called “The Update,” the latest reflection of how media companies are stepping up their interest in the mobile messaging platform.
ESPN has tapped creative agency darling Droga5 to support a new brand campaign as it grapples with changing behaviors in TV viewing.
Google is set to outline to the EU’s antitrust authority how it plans to implement the order to stop illegally favoring its own comparison-shopping service in search results.
Ad agency giant WPP looks like the classic value investment: a high-quality company that has temporarily fallen on hard times.
Netflix has recruited prolific television producer Shonda Rhimes, the creator of ABC hits such as “Scandal” and “Grey’s Anatomy,” the clearest sign yet of a race for talent between new and old entertainment industry giants.
Facebook is redesigning its video tab, now dubbed Watch, to bring its original programming front-and-center and will includes section that showcase videos a user’s friends are watching or those that spark a lot of debate on the platform.
Brandless, an e-commerce startup, is betting shoppers would pay $3 for generic versions of household staples rather than buy Colgate, Heinz and other big-name goods. 235
Historic jeweler’s former chief failed to turn around sales amid the reliance on lower-priced baubles; tricky shift from Audrey Hepburn to Lady Gaga. 95
Every innovation that exists today represents an idea that was once considered impossible, says Mick Ebeling, CEO of Not Impossible Labs. The first step is to focus on a problem that’s crying out to be solved and commit to fixing it—whether or not a solution appears to be within reach.
As consumer businesses invest in advanced technologies such as digital payment systems, cloud computing, and connected products, they may face increased cyber threats. CMOs and other C-suite executives can help their organizations prepare for and mitigate cyber risk by taking a more proactive role and developing an executive engagement playbook.
Engaging with digital technologies is associated with increased revenue and job growth, customer expansion, and product innovation across the spectrum of U.S. small businesses and could lead to broader benefits for workers, consumers, and businesses of all sizes and industries throughout the U.S. economy.
Johnson & Johnson, the 130-year-old consumer products, pharmaceutical, and medical device giant, is among the leading brands championing the accurate portrayal of women and girls in media. Debra Bass, marketing services president, Johnson & Johnson Consumer, discusses how the company empowers female leaders and why gender equality is critical to the Johnson & Johnson brand.
HP Inc. is using data and analytics to tackle digital media challenges and extract more value from marketing investments. Dan Salzman, global head of media, analytics, and insights, discusses the benefits of bringing ad tech in-house, what HP has learned about its digital ad inventory, and how the company is adjusting its media mix as a result.
The workforce is transforming to include both freelance and robotic talent, and companies are struggling to keep up. As talent strategies shift, CMOs and other business leaders may find their organizations include a mix of skill sets and types of workers.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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