✨some professional news✨
Today’s my last day at Insider after almost 3 years.
Excited to join the Wall Street Journal next month on the CMO Today team, still covering that industry we all love to love: advertising!
As of May 23, I’m here for all your best tips. But first…
~some personal news~
I’ve accepted a new role as chief operating officer of my son’s 5th birthday party!
*My wife will serve as CEO, GM, chief creative officer, chief strategy officer, chief financial officer and head of communications aka invitations.
CLIENT: We just fired our longtime agency because we need to refresh the brand. Now we want you to make a campaign starring the mascot that old agency made famous... and can you please imitate their style in every way?
AGENCY: Hell yeah! We'll do it at a steep discount!!
Why are ad agencies so bad at branding themselves?
You want to defend against the idea that you provide a commodity service. So you stick with an acronym honoring three or four old/deceased white guys whose names your own employees don’t even know??
Wieden+Kennedy co-founder David Kennedy passed away on Sunday evening. He was 82.
His final work was a campaign promoting the American Indian College Fund for Indigenous Peoples Day yesterday.
Just gonna tweet this image of my own tweet as it’s currently being used in a live event about PR tweets that I am not attending.
Has the fourth wall been broken?
Google just stopped letting Kremlin-owned media like Sputnik and RT use its ad platform.
But it's still serving ads on many properties that publish or aggregate the same misinformation, such as Pravda and Zero Hedge. So are other adtech cos like Taboola.
People are quitting their ad jobs as agencies struggle to fill hundreds of open roles.
One creative director making $150k got a $100k raise offer to switch firms.
"For the first time, all the power is with the worker and not the hirer."
More PR firms need to be bold enough to tell clients that their pitches are bad instead of wasting everyone’s time just so you can cut and paste a bunch of annoyed responses.
