Back in 2026
In 2026’s edition of Friends of Search was a orange sensation! More than 700 search fanatics came together to live, talk and breath search. Check out the recap page now.
Recap 2026Friends of Search
Friends of Search 2026 was a day to remember! Want to look back? Check out the special recap page with photo’s, the aftermovie and all released slide decks.
Back in 2025
In 2025’s edition of Friends of Search was a purple sensation! More than 750 search fanatics came together to live, talk and breath search. Check out the recap page now.
Recap 2025Back in 2024
In 2024’s edition of Friends of Search was a blue sensation! More than 750 search fanatics came together to live, talk and breath search. Check out the recap page now.
Recap 2024Back in 2023
In 2023’s edition of Friends of Search was a pink sensation! More than 700 search fanatics came together to live, talk and breath search. Check out the recap page now.
Recap 2023Back in 2022
In 2022’s edition of Friends of Search more than 500 search fanatics came together and indulged themselves in all things search. Start recapping now.
Recap 2022Back in 2021
After months of struggling with COVID, we were still able to put together another Friends of Search edition in 2021. And what an edition it was! Check out the recap page to get an impression.
Recap 2021Back in 2020
Friends of Search is one of Europe’s largest search conferences. With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.
Recap 2020The Speakers of 2026
Krishna Madhavan
Krishna Madhavan
Principal Product Manager, Web Data Platform Microsoft AI
LinkedIn
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Krishna Madhavan
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant Gianluca Fiorelli
LinkedIn
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Gianluca Fiorelli
Jes Scholz
Jes Scholz
Organic Marketing Consultant & SEO Futurist JesScholz Consulting
LinkedIn
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Jes Scholz
Jono Alderson
Jono Alderson
Technical SEO consultant Freelance (Self employed)
LinkedIn
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Jono Alderson
Ymke Van den Enden
Ymke Van den Enden
Performance Marketing Specialist Rituals
LinkedIn
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Ymke Van den Enden
Yannic Van Overbeeke
Yannic Van Overbeeke
Manager Digital Paid Media Rituals
LinkedIn
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Yannic Van Overbeeke
Barry Adams
Barry Adams
Moderator, Founder & SEO consultant Polemic Digital
LinkedIn
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Barry Adams
Tanja Winterberg
Tanja Winterberg
Head of Search+, Northern Europe Google
LinkedIn
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Tanja Winterberg
Jan-Willem Bobbink
Jan-Willem Bobbink
Freelance SEO consultant Notprovided.eu
LinkedIn
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Jan-Willem Bobbink
Nataliya Kozak-Klaverstijn
Moderator, Strategy and GTM Director Miro
Nataliya Kozak-Klaverstijn
Krishna Madhavan
Krishna Madhavan
Principal Product Manager, Web Data Platform Microsoft AI
LinkedIn
Read more
Krishna Madhavan
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant Gianluca Fiorelli
LinkedIn
Read more
Gianluca Fiorelli
Jes Scholz
Jes Scholz
Organic Marketing Consultant & SEO Futurist JesScholz Consulting
LinkedIn
Read more
Jes Scholz
Jono Alderson
Jono Alderson
Technical SEO consultant Freelance (Self employed)
LinkedIn
Read more
Jono Alderson
Ymke Van den Enden
Ymke Van den Enden
Performance Marketing Specialist Rituals
LinkedIn
Read more
Ymke Van den Enden
Yannic Van Overbeeke
Yannic Van Overbeeke
Manager Digital Paid Media Rituals
LinkedIn
Read more
Yannic Van Overbeeke
Barry Adams
Barry Adams
Moderator, Founder & SEO consultant Polemic Digital
LinkedIn
Read more
Barry Adams
Tanja Winterberg
Tanja Winterberg
Head of Search+, Northern Europe Google
LinkedIn
Read more
Tanja Winterberg
Jan-Willem Bobbink
Jan-Willem Bobbink
Freelance SEO consultant Notprovided.eu
LinkedIn
Read more
Jan-Willem Bobbink
Nataliya Kozak-Klaverstijn
Moderator, Strategy and GTM Director Miro
Nataliya Kozak-Klaverstijn
Krishna Madhavan
Krishna Madhavan
Principal Product Manager, Web Data Platform Microsoft AI
LinkedIn
Read more
Krishna Madhavan
Gianluca Fiorelli
Gianluca Fiorelli
Strategic & International SEO Consultant Gianluca Fiorelli
LinkedIn
Read more
Gianluca Fiorelli
Jes Scholz
Jes Scholz
Organic Marketing Consultant & SEO Futurist JesScholz Consulting
LinkedIn
Read more
Jes Scholz
Jono Alderson
Jono Alderson
Technical SEO consultant Freelance (Self employed)
LinkedIn
Read more
Jono Alderson
Ymke Van den Enden
Ymke Van den Enden
Performance Marketing Specialist Rituals
LinkedIn
Read more
Ymke Van den Enden
Yannic Van Overbeeke
Yannic Van Overbeeke
Manager Digital Paid Media Rituals
LinkedIn
Read more
Yannic Van Overbeeke
Barry Adams
Barry Adams
Moderator, Founder & SEO consultant Polemic Digital
LinkedIn
Read more
Barry Adams
Tanja Winterberg
Tanja Winterberg
Head of Search+, Northern Europe Google
LinkedIn
Read more
Tanja Winterberg
Jan-Willem Bobbink
Jan-Willem Bobbink
Freelance SEO consultant Notprovided.eu
LinkedIn
Read more
Jan-Willem Bobbink
Nataliya Kozak-Klaverstijn
Moderator, Strategy and GTM Director Miro
Nataliya Kozak-Klaverstijn
Welcome to Friends of Search
A stellar line-up
We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.
- As for SEO, you can expect topics such as E-commerce SEO, E-E-A-T and technical SEO implementations
- As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies
In short, visiting Friends of Search is practically a no-brainer for any search specialist who takes their profession seriously.
Exclusive insights tailored to your needs
- You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
- Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
- You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.
Who should definitely attend?
If you still have doubts about whether attending Friends of Search fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 12 as the most fun day of 2026.
- SEO specialist
- SEA specialist
- Content marketer
- Copywriter
- Online marketer
- Developer
- Campaign marketer
- Online advertising specialist & consultant
- (Digital/Online) marketing manager
Naturally, Friends of Search is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.
Friends of Search news
In memoriam Lennert de Rijk
In memoriam Lennert de Rijk
It is with great sadness that we recently had to say goodbye to Lennert, co-founder of Friends of Search. With his vision, dedication and powers of persuasion, he made an indispensable contribution to the event and to the success that Friends of Search is toda…
4 June 2026
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Longfonds and Asics win Friends of Search Awards 2026
Longfonds and Asics win Friends of Search Awards 2026
The winners of the Friends of Search Awards 2026 were announced during Friends of Search 2026, the largest search marketing conference in the Benelux. The annual awards, an initiative of industry associations DDMA and VIA Netherlands, recognise the most impact…
12 March 2026
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Jono Alderson: Measuring What Matters: “Clicks Don’t Count”
Jono Alderson: Measuring What Matters: “Clicks Don’t Count”
At Friends of Search 2026, Jono Alderson challenges one of digital marketing’s most persistent assumptions: that clicks equal value. In his session, “Measuring What Matters: Clicks Don’t Count,” he argues that much of what we have long treated as performance m…
18 February 20...
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I've loved my experiences speaking at Friends of Search. The staff is extremely professional, knowledgeable, and not to mention - lots of fun! The quality and professionalism of the conference are top-notch.
What a great event, even grander than usual, well done to you and the whole team!
Everything was well-organized! As a speaker, I felt supported and cared about. Thanks to all who helped to organize such a wonderful event! The venue, food and all decorations and details were gorgeous!
Incredible experience at Friends of Search! It was an honor to speak at this great conference and meet a such nice and warm audience. Big shout to all the organizers.
Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober
Chief Innovation Officer
Searchmetrics
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding
Head of SEA
Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht
Head of Online Marketing
Norisk
Sponsors Friends of Search 2026
Are you interested in sponsoring the next of Friends of Search in 2027? Get to know more about the benefits of becoming a sponsor via the button below.
